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KCG
helps organizations rethink the role of clear communication
in their work. We first help organizations understand
the relationship of clear information to their bottom
line. Then, we create avenues to help them strategically
implement clarity initiatives—aligning work processes
and management around clear communication. Our consulting
reinvents not only an organization’s documents,
but its thinking and working as well; KCG powerfully
transforms an organization’s ability to communicate
internally and externally. |
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KCG
works with organizations to plan and develop the information
that works best for them and their clients. We help
organizations create documents that meet the principles
of good design, documents that people can use to make
decisions and complete tasks. To do this, we help create
new processes for developing information that focus
on the work that is required and the desired end-results.
Good information design not only improves an organization’s
bottom line, it also improves their business image. |
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Testing
serves as a method through which we help agencies assess
the effectiveness of their information. Testing confirms
that users can (or cannot) use new documents quickly
and accurately, and it benefits an organization downstream
by reducing the need for follow-ups and the associated
costs and effort. For example, when IRS changed one
of its notices, testing ensured that recipients could
understand the intended message (e.g., when and where
to send a payment). By testing the notice, IRS greatly
reduced its workload by eliminating the need for sending
follow-up correspondence to clarify the intent of the
earlier notice. |
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Ongoing
evaluation is central to continuous improvement of information
and processes. We can help organizations develop measures
to assess and monitor whether new communication initiatives
are working. Through evaluation, KCG helps organizations
find out which processes are working and which are not
in order to make targeted changes. |
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Training
forms a foundation for linking processes to clear communication.
KCG’s customized training encourages change in
organizational thinking about clear communication. By
employing training, we are able to build sustainable
change through knowledge transfer and, in the end, ensure
reduced downstream costs by helping an organization
perform better through an improved approach. |
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