Dee Perkins
Consultant
Since 2007
Thinking outside the box–a cliché now–but how often do people actually step outside their boxes to solve problems? Earlier in my career, I helped craft a marketing campaign emphasizing a client’s fast turnaround time using subway ads. For perspective, we left our offices and went to the subway to examine the colors, lighting, and hustle-bustle of commuters. The answer: snails! The ads featured a snail race with the headline “How fast do your vendors move?” It worked and the client was overwhelmed with new calls. At Kleimann, stepping outside the box to understand perspectives, talking with real people, and discovering the right connections is the core of our work.